Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that hides the genuine contact details of domain owners on WHOIS lookup websites. Without such protection, the name, street address and email of any domain owner will be publicly available. Providing false information during the domain registration procedure or changing the genuine details later will just not work, as doing such a thing may result in the domain name registrant losing their domain name ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS details must be valid and accurate at all times. The Whois Privacy Protection service was launched by registrar companies as a response to the arising concerns for possible identity theft. If the protection service is activated, the domain registrar’s contact information will be displayed instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that do not.